The landscape of the crypto space and the social media world have seen major upheavals recently and the timing is remarkable for people to experience what BlockStar is bringing to the market. For the last several years, BlockStar has been quietly building an immense decentralized ecosystem that is reshaping how people around the world engage in social media, create and share content, and transact in cryptocurrency. 

As BlockStar utilities continue to roll out this year, the formative topics that must first be understood about BlockStar are how data exploitation, security, and content monetization are being redefined. Over the coming weeks, this is the first in a series of articles that will shed light on the BlockStar ecosystem and what makes utilities within so exceptional. 

At the heart of the BlockStar ecosystem is a decentralized social networking platform designed around the user’s ability to maintain full control of their data. A decentralized structure enables an ecosystem for trustless transactions to occur, and provides virtually unlimited capacity for data encryption. This perpetual autonomy allows BlockStar users to maintain full control of their data and to be rewarded when they contribute content, and for their social activity. In addition, the distributed network provides far superior protections against malicious actors when compared to the methods traditional social media platforms employ to protect users, and allows BlockStar to rapidly scale as the world’s demand on BlockStar’s network rises. 

On most other social media sites, users are treated as the product by being singled out and exploited for financial gain by the platform owner. Traditional social media companies and other internet platforms collect user data unrestricted, and store it on centralized databases. These companies are then at liberty to analyze, batch and share user data without the owner’s knowledge, or offer it for sale to a third-party without the user’s consent. 

BlockStar does not exploit user data, instead the ecosystem is built around the concept of empowering users to monetize their existence and social activity. The BlockStar ecosystem encourages people to be socially active by engaging others and producing quality content. BlockStar invites advertisers to run promotional campaigns within the platform, but users decide whether they see any of these advertisements at all. BlockStar offers significant financial incentives to those that choose to participate. Getting rewarded for creating content and social interaction has never been easier. 

The BlockStar ecosystem is supported by advertising revenue like other social platforms. However, 80% of all advertising funds spent in the BlockStar ecosystem is rewarded directly back to the pool of users that were targeted as part of the advertising campaign. BlockStar users have full authority to decide if they want to participate in advertising campaigns. In addition, users can tailor their platform attributes to target certain brands or products that they want advertised to them. 

BlockStar user information and content is encrypted using an algorithm and a pair of private and public keys. BlockStar’s cryptography process uses these keys to encrypt all information, which yields an indiscernible data string stored on the blockchain. This encryption makes it mathematically prohibitive to gain access to private information leaving only the owner of the private key able to decipher their encrypted data. 

The BlockStar ecosystem also offers amazing opportunities for social media influencers looking to branch out or move away from other media platforms. As the most comprehensive media ecosystem in existence, influencers are able to bridge their ‘brand’ across several platforms inside the BlockStar ecosystem. Retroactively, their followers can easily find their favorite influencer centrally located. This allows the influencer to leverage their persona through various ways such as page advertisements or other promotional staging. The BlockStar ecosystem is the perfect platform for high traffic influencers as well as individuals looking to become an established influencer themselves.

This is just the first look into the BlockStar ecosystem. BlockStar is not your typical crypto project that promises to bring utility and positive change into the space and then spends years trying to figure out how to deliver. BlockStar took the opposite approach and built everything before they ever whispered an existence in blockchain…Just another reason to learn everything you can about the emergence of BlockStar!

Go see where it all begins at the BlockStar landing page below:

https://blockstar.site/