Air Freshener Market Expected to Reach US$ 15.42 Billion by 2029
Market Overview:
The global air freshener market is projected to grow at a CAGR of 3.6% from 2023 to 2029, reaching US$ 15.42 billion by 2029. Rising demand for air care and growing concerns about indoor air quality are key factors driving the market.
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Market Introduction:
Air fresheners are used to eliminate unpleasant odors and create a pleasant scent in various settings, including homes, offices, cars, and public spaces. They come in various forms, such as sprays, gels, electric diffusers, and candles.
Market Dynamics:
The market is driven by increasing disposable income, rising urbanization, and changing lifestyles. Additionally, the growing popularity of premium air fresheners and increasing car ownership are contributing to market growth.
Market Segmentation:
The market is segmented by type (sprays/aerosols, electric air fresheners, gels, candles, and others) and application (residential, corporate offices, cars, and others). Sprays/aerosols are expected to hold the largest market share due to their ease of use and widespread availability. The residential segment is projected to grow at the fastest CAGR due to rising consumer awareness about indoor air quality.
Market Players:
1. Procter & Gamble Co.
2. Reckitt Benckiser Inc.
3. Henkel KGaA
4. Church & Dwight Co. Inc.
5. Car-Freshener Corporation
6. SC Johnson & Son Inc.
7. Kobayashi Pharmaceutical Co. Ltd.
8. Godrej Household Products Ltd.
9. Farcent Enterprise Co. Ltd.
10. Jarden Corporation
11. California Scents
12. Ada Electrotech (Xiamen) Co. Ltd.
13. Air Delights Inc.
14. Blue Magic
Regional Insights:
Europe is expected to hold the largest market share due to its established retail infrastructure and high disposable income. The Asia Pacific region is projected to witness the fastest growth due to factors such as rising disposable income, increasing urbanization, and growing awareness about hygiene and sanitation.
Key Takeaways:
- The global air freshener market is expected to grow steadily over the coming years.
- Increasing demand for air care and rising disposable income are key drivers of the market.
- Sprays/aerosols and the residential segment are expected to hold the largest market shares.
- Europe and Asia Pacific are expected to be the leading regional markets.
- Global Air Freshener Market: Research Methodology
- Global Air Freshener Market: Executive Summary
- Market Overview and Definitions
- Introduction to Global Air Freshener Market
- Summary
- Key Findings
- Recommendations for Investors
- Recommendations for Market Leaders
- Recommendations for New Market Entry
- Global Air Freshener Market: Competitive Analysis
- MMR Competition Matrix
- Market Structure by region
- Competitive Benchmarking of Key Players
- Consolidation in the Market
- M&A by region
- Key Developments by Companies
- Market Drivers
- Market Restraints
- Market Opportunities
- Market Challenges
- Market Dynamics
- PORTERS Five Forces Analysis
- PESTLE
- Regulatory Landscape by region
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America
- COVID-19 Impact
- Global Air Freshener Market Segmentation
- Global Air Freshener Market, by Type (2023-2029)
- Global Air Freshener Market, by Product (2023-2029)
- Global Air Freshener Market, by Application (2023-2029)
- Global Air Freshener Market, by End-User (2023-2029)
- Regional Air Freshener Market(2023-2029)
- Regional Air Freshener Market, by Type (2023-2029)
- Regional Air Freshener Market, by Product (2023-2029)
- Regional Air Freshener Market, by Application (2023-2029)
- Regional Air Freshener Market, by End-User (2023-2029)
- Regional Air Freshener Market, by Country (2023-2029)
- Company Profile: Key players
- Company Overview
- Financial Overview
- Global Presence
- Capacity Portfolio
- Business Strategy
- Recent Developments
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