The Power of First Mover Advantage in Social Media: Benefits and Risks of Cornering the Market Early
This article discusses the advantages of being the first to corner the market on a social media platform. The author explores the benefits of establishing a large and engaged user base, shaping the culture and norms of the platform, and reaping significant financial rewards. However, the author also highlights the risks associated with being an early adopter, such as untested platforms and the possibility of competitors stealing market share. The article concludes by emphasizing the importance of providing a valuable and engaging user experience and constantly innovating to maintain a dominant position in the market.